The decision to hire a business coach is one of the best investments a business can make. You’re working hard. You’re putting in the hours. But the return on effort isn’t where you want it to be. You may be asking yourself if running a business is ‘worth it’ and if working so hard with a non-expected return is normal. Perhaps it may be the ‘norm’ – but those with a business coach can tell you otherwise.
Do I really need a business coach?
If you run a small business, then it’s most likely a yes. A business coach is needed if you’re a start-up or want to improve the business you already have. Trying to figure things out on your own can be time-consuming, difficult and costly. A business coach can give you much needed expert advice, professional insights, provide goal setting and motivate you to achieve goals faster. Wherever you want your business to go, a small business coach can make that happen.
Ever wondered why others are doing so well in their businesses and you’re not? You have the skill (and perform better than your competitors), but the results aren’t coming in.
What to do next?
Sometimes, being the entrepreneur means you’ve been living inside your mind for too long. Stepping outside and seeing things from a different perspective is what you need. Trying to do this on your own is difficult. You need someone to look at your business with fresh eyes to troubleshoot, diagnose and provide solutions from a different perspective. Then, you implement the new changes with your coach.
This is where a business coach comes in: An expert who knows how to solve the business problems you’re facing – and keeps you accountable until you reach a new potential.
The benefits of hiring a business coach
Business coaching is important. It’s proven to work when the client is motivated and hungry to get things done. The client must have a clear direction where they want to be from where they are now. With the help of a coach, the business owner can be kept accountable, pushed outside their comfort zone and have someone guide them in the right direction. Below are 5 reasons to hire a business coach:
Reason 1: Go outside your comfort zone.
Sometimes business owners and entrepreneurs get comfortable with their daily tasks and procedures. They get caught-up in their business world and unconsciously ‘block’ themselves from the outside world. And it’s the outside world that makes them money. For example, if you want to build your brand and be well known in your community, then you need to humanise your brand and produce content your audience loves. And this may involve expressing your vulnerabilities, showcasing your client testimonials and telling some customer stories. This requires effort, structure and efficiency. But it’s vital for your small business – and in most cases, it’s the missing piece that separates you from competitors. It’s the piece that connects your business to the local community.
But that’s not all. To expand and make money, you need to step outside your comfort zone. Your business coach will advise the best strategy for you.
Reason 2: View your business from an outside perspective.
Similar to the first reason, business owners get caught up ‘inside’ their business and don’t realise the outside possibilities available to them. There have been times when I’ve told my clients about hiring staff to take the load off their time-consuming tasks. Because their daily tasks have become like a ‘ritual’, they’ve never believed or thought of hiring someone to do it for them.
Sometimes, when the business owner sees his or her business with boundaries, they fail to appreciate the possibilities available to them. Your business coach will analyse your industry, business and how well established you are and will advise how to work less and earn more money at the same time. But this can only work if you see your business from a different perspective.
Reason 3: Hire a business coach to criticise and support your ideas.
There may have been times when you implemented an idea and it flopped. Then, there were occurrences where you had an idea but never executed it. Perhaps it was due to ‘overthinking’, self-criticism or both. Your coach can be your sounding board, where your ideas are heard and either supported, criticised or explored. The coach will most likely have experience and provide examples where your idea has worked and how it can fail. Your coach will also provide a strategy to implement the idea to minimise failure. But, doing this on your own can be tricky, because your mind can be your friend or your enemy.
Reason 4: Accountability, goal setting and quicker achievements.
Coming up with ideas, seeing your business from a different perspective and unlocking the possibilities available for you takes time to implement. You need a structure, goal setting and someone for accountability to bring your goals into reality. Running a business requires a constant ‘push’ and a well-thought-out plan. It’s difficult trying to motivate yourself, implement your ideas, see your business from a different angle and figuring out the best way to get leads at the same time. Then, you have to worry about running your business. For the average business owner, it’s too much. This is where a business coach can help, where he or she can develop structure, break-down what’s important and make you focus on completing your goals.
Reason 5: Make you more money.
Sometimes, a push is all you need. And when you add some motivation into the mix, you can accomplish things you never would have on your own. A business coach can also oversee your products and services and develop a strategy to sell more. Perhaps your coach can help with a marketing strategy, pricing structure, lead generation, branding, etc. Hiring a business coach also keeps you accountable, provides goal setting and makes you reach your full potential. Apart from affordability, is there a reason not to hire business coach? You may see this page so know what to expect when searching for small business coaching services.
At Fantail Foundation, we provide expert business coaching, marketing consultancy, web-design, SEO, digital marketing, workshops, staff training and everything in between to make your business grow. Thinking of hiring a coach? Check our home page to learn more about our business coaching packages. You may check our offers and prices on our home page, or on our google page here.
Here are some other resources in this series: