Navigating the bustling digital terrain in Australia isn’t easy for most business owners. Climbing to the top of search engine results pages (SERPs) is difficult. That’s where an SEO (Search Engine Optimisation) company comes in – acting as your digital consultant, guiding you to the summit of online visibility.
But with a vast array of SEO companies promising stellar results, how do you know which one to partner with?
To make your selection process more straightforward, here are seven questions you should ask before hiring an SEO company.
Armed with these, you can ensure your business is investing in a SEO business partnership that will yield results and elevate your online presence.
What is your experience in SEO?
It’s crucial to gauge the depth and breadth of the agency’s experience in SEO. Ask them about their years in the industry, the types of businesses they’ve worked with, and the results they’ve achieved.
Can you provide case studies or client references?
Case studies and client references serve as tangible proof of the company’s capabilities. They offer insights into their performance, reliability, and the potential SEO gains for your business.
How do you keep up-to-date with the latest SEO trends and Google algorithm changes?
SEO is an ever-changing landscape. The ideal SEO company is proactive in keeping abreast of the latest trends and Google algorithm updates to ensure your SEO strategy remains effective.
How do you approach keyword research?
Keyword research is the backbone of any successful SEO strategy. Ask potential agencies about their approach to keyword research, the tools they use, and how they plan to target keywords specific to your business and industry.
How will you handle link-building and content creation?
Both high-quality backlinks and compelling content play vital roles in SEO. Inquire about their link-building strategies and how they manage content creation to ensure both elements work hand in hand for your SEO success.
What kind of reporting will you provide?
Transparent and comprehensive reporting is crucial to track the effectiveness of your SEO investment. The right SEO company should provide easy-to-understand reports that demonstrate your SEO progress and its impact on your business metrics.
What are your terms and conditions, and what does your pricing structure look like?
This question addresses the formalities of your potential partnership. Be clear about their contract terms, pricing, and the flexibility they offer in terms of service packages.
Selecting the right SEO company can dramatically improve your digital footprint in Australia. If you want a local SEO professional and consultant who’s transparent and all prices listed on their web page, then choose Fantail Foundation.
By asking these seven essential questions, you can ensure that your chosen partner has the expertise, integrity, and commitment to deliver a robust SEO strategy for your business.