SEO Expert Melbourne | SEO Consultant & Specialist for Small Business

Unlock the true potential of your online presence with Fantail Foundation, your premier Melbourne SEO consultant.

We are a dynamic and results-driven digital marketing agency specialising in search engine optimisation (SEO) marketing strategies tailored specifically for businesses in the city of Melbourne.

Our dedicated team of SEO specialists are committed to helping you climb the search engine rankings, attract organic traffic, and achieve long-lasting online success.

The digital marketing agency dedicated to helping Melbourne small businesses climb google rankings.

Is SEO Worth it for Small Businesses in Melbourne?

SEO is worth it for businesses in Melbourne. It enhances online visibility and organic rankings. In a competitive market like Melbourne, businesses need to stand out to attract customers.

Here are some local SEO business statistics:


of customers used the internet to find information about local businesses in 2022

Highlighting the critical role of online presence, 98% of consumers turned to the internet in 2022 to discover local businesses, underscoring the need for companies to invest in robust, local digital marketing strategies.


of consumers “regularly” read online reviews when browsing for local businesses

76% of consumers regularly incorporated online reviews into their decision-making process, emphasising the impact of customer feedback on the success of local businesses.


of overall digital traffic is made up of local and organic traffic

Proving the power of targeted and organic marketing efforts, a substantial 69% of overall digital traffic in 2022 was driven by local and organic searches, marking a vital opportunity for businesses to leverage SEO strategies.


of consumers used Google to evaluate local businesses in 2022

In a testament to Google's dominance in the digital space, a staggering 87% of consumers used the search engine to evaluate local businesses in 2022, demonstrating its pivotal role in shaping business reputation and consumer choices.


of local searches involve clicks on the Google Map Pack

In 2022, the Google Map Pack emerged as a vital tool for local businesses, with 42% of local searches involving clicks on this feature, underlining the importance of a strong local SEO strategy and accurate listing information.


of people use Google Maps when locating stores

Continuing to highlight the significance of location-based services, 86% of consumers turned to Google Maps in their quest to locate stores in 2022, reinforcing the need for businesses to maintain accurate and updated information on the platform.


of Google searches in Australia have local intent

Reflecting a strong focus on local business engagement, nearly half (46%) of Google searches in Australia in 2022 were conducted with local intent, spotlighting the crucial role of local SEO strategies in connecting with customers down under.


surge witnessed in 2023 as "near me" searches experienced remarkable growth

In an impressive surge, 'near me' searches saw a growth of 136% in 2023, indicating an escalating trend of consumers seeking local and immediate solutions and services via online search engines.

Specialist agencies and digital experts use local SEO strategies to enhance your businesses online visibility, drive organic traffic, and increase its chances of ranking higher on search engine results pages (SERPs).

With the help of our Melbourne SEO experts and consultants, you can experience business growth by targeting relevant keywords, optimising your website for better user experience, and implement digital strategies to get more clients and reach your target audience easier.

This leads to increased online visibility, better brand recognition, and targeted lead generation for your Melbourne business.

Here's Why You Should Partner with Fantail Foundation as Your Melbourne SEO Specialist

Partnering with Fantail Foundation as your Melbourne SEO Specialist means successful SEO. Our strategy comprises several key components to ensure optimal results for your website.

Comprehensive Keyword Research

We conduct thorough keyword research to identify relevant and high-value keywords for your business. This helps us target the terms your potential customers are using to search for products or services like yours.

On-Page Optimization

We optimise various on-page elements such as meta tags, headings, URLs, and content to align with target keywords. This ensures search engines can understand the relevance and value of your web pages.

Technical SEO

We pay attention to the technical aspects of your website to ensure it is crawlable, indexable, and user-friendly for search engines. This includes optimizing site speed, mobile-friendliness, site structure, and navigation.

High-Quality Content Creation

We focus on creating engaging, informative, and relevant content that appeals to your target audience. Our content strategy aims to provide value, answer user queries, and establish your website as a trusted resource.

Authority Building

We employ effective link building strategies to acquire high-quality backlinks from authoritative and relevant websites. This improves your website’s credibility and visibility in search engine rankings.

Local SEO Optimisation

For businesses targeting customers in Melbourne, we implement local SEO strategies, including local citations, Google My Business optimisation, and customer reviews. This helps you appear prominently in local search results.

Ongoing Monitoring and Analysis

We continuously monitor and analyze the performance of your SEO campaign. This allows us to identify areas for improvement, stay ahead of the competition, and adapt our strategies to changes in search engine algorithms.

Transparent Reporting

We provide regular reports and updates on the progress of your SEO campaign. This ensures transparency and helps you understand the impact of our strategies on your website’s performance.

By incorporating these key components into our SEO strategy, Fantail Foundation aims to enhance your website’s visibility, attract organic traffic, and drive business growth in the highly competitive online landscape.

Targeting Melbourne Based Customers Through Local SEO

In today’s digitally-driven business environment, local SEO has become an indispensable tool for companies and small businesses aiming to build a strong presence in specific geographic areas.

This strategy is important in Melbourne, where a dense concentration of businesses compete for the attention of local customers.

This is how our Melbournedigital marketing agency can use local SEO to increase your local organic google rankings and online visibility.

1. Increased Local Visibility

Local SEO strategies optimise your website and online profiles to appear prominently in local search results. When Melbourne-based customers search for products or services in their area, your business will have a higher chance of appearing in the local map packs and organic listings.

2. Targetted Traffic & Leads

Local SEO allows you to reach customers who are specifically looking for businesses in Melbourne. By targeting location-specific keywords and optimizing your website accordingly, you can attract highly relevant traffic and generate targeted leads from the local market.

3. Improved Online Reputation

Local SEO involves managing online reviews and ratings, which can significantly impact your business’s reputation. Positive reviews and high ratings not only attract more customers but also enhance your credibility and trustworthiness within the local community.

4. Increased Foot Traffic

For businesses with physical locations in Melbourne, local SEO helps drive foot traffic to your store or office. By optimising your website and Google My Business profile with accurate address, contact information, and business hours, customers can easily find and visit your establishment.

5. Better Competitiveness

Local SEO levels the playing field for smaller businesses competing with larger corporations. With effective local SEO strategies, you can outrank bigger competitors in local search results, ensuring your business gets the attention it deserves.

6. Enhanced Mobile Visibility

Local searches are often performed on mobile devices by people seeking immediate solutions or nearby businesses. Local SEO optimizes your website and online presence for mobile users, ensuring you appear prominently in mobile search results and capturing potential customers on the go.

7. Higher Conversion Rates

When customers find businesses through local search, they are often further along in the buying process. By providing relevant information, such as contact details, reviews, and directions, local SEO helps facilitate conversions and increases the likelihood of turning local leads into customers.

8. Greater Customer Insights and Analytics

Local SEO provides valuable insights and analytics that can help you understand customer behaviour, preferences, and trends in your local market. By analysing these data, you can make informed decisions about your marketing strategies, product offerings, and business expansion.

10 Ways Our Melbourne SEO Strategy Solves Your Digital Marketing Needs.

Unlock the power of digital marketing with Fantail Foundation, your trusted Melbourne SEO experts.

Our tailored SEO strategy is designed to address your specific needs and propel your online presence to new heights.

From comprehensive audits,  in-depth keyword research to competitor analysis and content creation, we leave no stone unturned in optimising your website.

With our proven track record in on-page optimisation, link building, and ongoing content strategy, we ensure your brand stays ahead in the competitive digital landscape.

Trust us to provide reporting and tracking, giving you clear insights into the success of our efforts.

1. In-Depth SEO Audit

Before we embark on any SEO journey, it is crucial to conduct an in-depth audit of your website.

This comprehensive analysis gives us valuable insights into your site’s current SEO performance.

Our Melbourne-based team employs cutting-edge tools and technologies to evaluate elements such as your site’s technical health, onsite SEO factors, offsite influences, user experience, and mobile responsiveness.

By understanding your website’s strengths and weaknesses, we can tailor an SEO strategy that addresses key areas of improvement, helping your site rank higher on search engines.

2. Keyword Research

Choosing the right keywords is the cornerstone of successful SEO.

Our team conducts rigorous keyword research to identify phrases and terms most relevant to your business and industry.

We use semantic keyword research strategies to find both high-volume and long-tail keywords that target your audience effectively.

This ensures we align your content with what your potential customers are searching for, thereby boosting organic traffic and enhancing your website’s visibility.

3. Competitor Analysis

Understanding your competitors’ SEO strategies can give you a significant edge.

Our competitor analysis draws from years of experience. It involves studying the most successful players in your niche to uncover their top-performing keywords, backlink profiles, and content strategies.

We leverage these insights to craft an SEO plan that not only keeps pace with your competition but also strives to outperform them.

4. Content Creation

High-quality content is a pivotal element of SEO. Our Melbourne SEO team specialises in creating engaging, informative, and SEO-friendly content.

We integrate semantic keywords naturally into your content, ensuring it is valuable to both your audience and search engines.

Our content strategy encompasses blogs, articles, landing pages, and other web content forms, all tailored to drive user engagement and improve search engine rankings.

5. On-Page SEO

On-page optimisation or on-site SEO refers to enhancing individual web pages to rank higher in search engine results pages (SERPs).

Our team applies the best SEO practices for title tags, meta descriptions, header tags, and images.

We also employ technical SEO and include related keywords that google loves into your content.

We also focus on improving your site’s speed, mobile-friendliness, and internal linking structure.

These efforts culminate in an optimised site that search engines love and users enjoy.

6. Link Building

SEO is a continuous process and has evolved over the years. Our ongoing content strategy ensures your website stays up-to-date with fresh, high-quality content.

We constantly monitor keyword trends and shifts in your industry to keep your content relevant and effective.

This consistent delivery of value keeps your audience engaged and attracts new visitors, while maintaining the SEO health of your website.

7. Ongoing Content Strategy

SEO is a continuous process. Our ongoing content strategy ensures your website stays up-to-date with fresh, high-quality content.

We constantly monitor keyword trends and shifts in your industry to keep your content relevant and effective.

This consistent delivery of value keeps your audience engaged and attracts new visitors, while maintaining the SEO health of your website.

8. Reporting & Tracking

Understanding the performance of our SEO strategies is essential to ensure their ongoing success.

We provide regular, transparent reports that detail the performance of your keywords, website traffic, conversion rates, and other key metrics.

By tracking these metrics, we can adjust and refine our SEO strategies in real time to ensure maximum effectiveness.

Our dedication to constant progress ensures your business continues to grow and succeed in the ever-evolving world of digital marketing.

9. Local SEO

Local SEO plays a crucial role in driving targeted traffic and attracting potential customers in your geographical area.

Our Melbourne-based SEO team develops local SEO strategies that elevate your visibility in local search results.

We optimise your Google My Business profile, encouraging positive customer reviews and ensuring your business information is consistent across all platforms.

By integrating location-specific keywords into your website content and implementing local link building strategies, we increase your presence in local SERPs (Search Engine Results Pages).

This targeted approach not only helps in attracting local customers but also boosts your overall SEO performance.

Whether you’re a brick-and-mortar store or a service-based business, our local SEO strategies can significantly enhance your local search presence and drive your business growth.

10. Off-Page SEO

Off-site SEO, or off-page SEO, refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).

Our team focuses on enhancing your website’s perception to both users and search engines in terms of relevance, trustworthiness, popularity, and authority.

We implement effective link building strategies, cultivating high-quality backlinks from reputable websites in your industry.

We also have a network of bloggers to produce guest posting with relevant links back to your website.

Social media marketing is also part of our off-site SEO strategy, enhancing your brand’s exposure and reputation beyond your website.

By leveraging these techniques, we boost your website’s credibility and visibility in search engine results, leading to increased organic traffic and improved search rankings.

The Melbourne Digital Marketing Agency For Small Businesses Designed to Climb Google Rankings

Your business growth depends on the right digital strategy.

A robust online presence is vital for business success.

Working with Fantail Foundation, as your SEO specialist and consultant, we’ve helped small businesses expand their online visibility and drive organic traffic through search engines.

From ranking local startups to major city brands, these real-life examples demonstrate how tailored SEO strategies elevate search engine rankings, boost organic traffic, and enhance overall online visibility.

Gain valuable insights into what just a few months of SEO can do.

Case study #1


Buildpoint Logo

Buildpoint came to us from a previous SEO specialist company and was stuck on Page 6 for the seo keyword ‘Drafting Services Melbourne’ and nowhere to be found for ‘Drafting services near me’, either on organic or google maps.

In just 3 months, we hit the first page on google for both terms – and showing 1st on google maps for ‘near me’ searches in 5 different suburbs.

This is organic ranking for a major city with lots of competition. With more SEO, the rankings will climb.

Case study #2

Find Fit Love

Sydney seo with Find Fit Love

Find Fit Love is a new start-up company that came to us wanting to rank and optimise for the seo term ‘Fitness singles Sydney’, ‘Fitness singles events Sydney’ & ‘fitness speed dating Sydney.’ 

All major city (Sydney) SEO terms with lots of big companies in competition.

In just 3 months, we hit #2 for the seo term ‘fitness singles sydney’ and the #1 and spot for the other 2 terms, including the maps.

Through a tailored digital strategy, online visibility has led to weekly enquiries, leads and exposure.

Case study #3

Seaside Strikes

Seaside Strikes is a local pop-up business in Bondi Beach, NSW.

With lots of competition in the local area competing, we managed to climb the google organic rankings to #1 on the maps for ‘boxing bondi beach’ & Muay Thai Bondi Beach’.

We also hit first page organic google rankings for those terms also. All within 2 months.

A thorough local SEO digital strategy now gets this business more exposure and weekly enquiries.

As your Melbourne digital marketing consultant and SEO specialist, here are just some of the ways we optimise your website through search engine optimisation:

All included Melbourne digital strategy so your business ranks and outperform your competitors.

  • 1

    Keyword research
  • 2

  • 3

    On-page optimisation
  • 4

    Off-page optimisation
  • 5

    Organic traffic
  • 6

    SERP (Search Engine Results Page)
  • 7

    Google algorithm Implementation
  • 8

    Rank tracking
  • 9

    Meta tag optimisation
  • 10

    SEO Copywriting
  • 11

    Optimise header tags (H1, H2, etc)
  • 12

    Offline & online branding
  • 13

    Content marketing
  • 14

    Link building
  • 15

    Anchor text optimisation
  • 16

    Increase domain authority
  • 17

    Increase page authority
  • 18

    Mobile optimisation
  • 19

    Increase site speed
  • 20

    User Experience (UX)
  • 21

    Crawling and Indexing
  • 22

    Sitemap optimisation
  • 23

    Robots.txt optimisation
  • 24

    Canonical tags
  • 25

    Regular SEO audits
  • 26

    Competitive analysis
  • 27

    Local SEO optimisation
  • 28

    Schema Mark-up
  • 29

    Google analytics reporting
  • 30

    Upgrading SEO strategy
  • 31

    Long-tail keyword optimisation
  • 32

    Site architecture
  • 33

    Internal linking
  • 34

    HTTPS & SSL optimisation
  • 35

    User intent optimisation
  • 36

    Duplicate content check
  • 37

    Alt text and image optimisation
  • 38

    Rich snippets
  • 39

    Local citations
  • 40

    Google business optimisation
  • 41

    Voice search optimisation
  • 42

    Social media signal optimisation
  • 43

    E-E-A-T signals optimisation
  • 44

    Mobile first indexing
  • 45

    Overhall digital strategy
  • 46

    Google map ranking optimisation
  • 47

    User engagement metrics
  • 48

    Keyword density optimisation
  • 49

    Inbound digital marketing
  • 50

    Related phrases optimisation

Optimising just one of the above signals could have a significant impact on your SEO and your company.

This leads to business growth, increasing your organic rankings and online visibility—resulting in increased clients and customers.

Our Melbourne SEO Services

Local SEO

Fantail Foundation specialises in local SEO services in Sydney, helping businesses enhance their online visibility within their target geographical area.

Our expert team employs proven strategies to optimise your website, business listings, and online profiles, ensuring that you attract local customers and dominate the local search results.

Google Penalty Removal

If your website has been penalised by Google, Fantail Foundation is here to help.

Our experienced SEO experts have a deep understanding of Google’s guidelines and algorithms.

We will conduct a thorough analysis of your website, identify the root cause of the penalty, and implement effective strategies to rectify the issues and regain your website’s rankings and visibility.

SEO Audit

Fantail Foundation offers comprehensive SEO audits to identify areas of improvement and opportunities for your website.

Our detailed analysis covers on-page and off-page factors, technical SEO, website structure, keyword optimisation, and more.

We provide actionable recommendations and strategies to optimise your website’s performance and increase organic traffic.

Google Business (GMB) Ranking

With our expertise in optimising Google My Business (GMB) profiles, Fantail Foundation can help improve your business’s visibility and ranking on Google Maps and local search results.

We will optimise your business listing, manage customer reviews, and implement local SEO strategies to increase your online presence and attract more local customers.

At Fantail Foundation, we understand the importance of high-quality backlinks for improving search engine rankings.

Our link building services focus on acquiring authoritative and relevant links from reputable websites.

We employ ethical and white-hat techniques to build a strong backlink profile that enhances your website’s authority and boosts organic traffic.

Fantail Foundation specialises in optimising internal link structures to improve website navigation and enhance search engine visibility.

Our experts will analyze your website’s architecture, strategically place internal links, and optimise anchor texts to ensure that search engines can easily crawl and understand your content, resulting in improved rankings and user experience.

Keyword Research

Fantail Foundation conducts thorough keyword research to identify the most relevant and high-converting keywords for your business.

Our experts utilise advanced tools and techniques to identify search volumes, competition levels, and user intent, allowing us to develop a targeted keyword strategy that drives organic traffic and improves your website’s visibility.

Competitor Analysis

Understanding your competitors is crucial in developing effective SEO strategies.

Fantail Foundation conducts comprehensive competitor analysis to identify their strengths, weaknesses, and strategies.

By gaining insights into their SEO tactics, we can develop a competitive advantage and implement strategies that help you outrank and outperform your competitors in search engine results.

Content Creation

Fantail Foundation offers high-quality content creation services tailored to your target audience and SEO goals.

Our experienced writers produce engaging and informative content that incorporates relevant keywords, follows SEO best practices, and drives organic traffic.

From blog posts to website copy, we ensure that your content effectively communicates your message and attracts both search engines and users.

Content Strategy

A well-defined content strategy is essential for long-term SEO success.

Fantail Foundation develops comprehensive content strategies that align with your business goals and target audience.

We conduct thorough keyword research, identify content gaps, and create a roadmap for content creation and optimisation.

Our strategies ensure that your content is relevant, valuable, and drives organic traffic.

Reports and Tracking

Fantail Foundation provides regular reports and tracking to keep you informed about the progress and success of your SEO campaigns.

Our detailed reports include key performance indicators, website analytics, keyword rankings, and other important metrics.

We offer transparent insights into the effectiveness of our strategies and make data-driven recommendations for continuous improvement.

Website Speed Optimisation

Website speed is a critical factor in both user experience and search engine rankings. Slow-loading websites can lead to higher bounce rates and lower search visibility.

Fantail Foundation specialises in website speed optimisation, implementing various techniques such as image compression, caching, code optimisation, and server optimisation to improve your website’s loading time.

Our experts ensure that your website loads quickly, providing a seamless user experience and improving your search engine rankings.

Now You're Ready For SEO and Business Growth

Book in your free 20min SEO consultation below


Search Engine Optimisation (SEO) is a crucial practice performed by SEO experts who've had years of experience learning and getting to know Google's algorithm.

Their aim is to enhance a website's visibility and ranking on search engine result pages, particularly on Google.

It involves implementing various strategies and techniques to optimise a website's structure, content, and other elements to improve its organic search engine performance.

SEO functions by considering a multitude of factors that search engines like Google analyse when determining the relevance and ranking of a website.

These factors include on-page SEO elements such as keyword usage, meta tags, headings, and content quality.

Additionally, off-page SEO factors like backlinks from authoritative websites, social signals, and online mentions of your company also play a significant role.

To elaborate, search engines utilise algorithms that assess websites based on relevance, authority, user experience, and other indicators.

By optimising a website's on-page elements, such as incorporating relevant keywords naturally within the content and meta tags, search engines get to know and understand the website's purpose and topic.

Moreover, off-page SEO tactics, such as acquiring high-quality backlinks from reputable websites, contribute to a website's authority and credibility in the eyes of search engines

These backlinks act as votes of confidence, signalling that other websites find the content valuable and trustworthy.

In addition to keyword optimisation and backlink building, other SEO practices include technical optimisation, which involves improving website speed, mobile-friendliness, and ensuring proper indexing by search engines.

User experience optimisation is also crucial for your company, as search engines prioritise websites that offer a seamless browsing experience, easy navigation, and relevant, engaging content.

SEO works by aligning a website with search engine guidelines, meeting user expectations, and providing valuable content to the target audience.

By implementing cost effective SEO strategies, businesses can increase their online visibility, attract targeted organic traffic, and gain a competitive edge.

For local SEO - which includes ranking on the Google Business Maps for your local area (suburb) and first page of google, we start at just $600 per month.

For each location (suburb) thereafter, it's an additional $200 per month.

For a major city ranking (eg, Melbourne), we start at $1000 per month.

For a national term (eg, Australia), we start at $1500 per month.

For Ecommerce, the prices would have to be customised and cost is determined after we get to know your business and the key phrases it needs to rank for.

For local suburb rankings, our success rate for first page rankings has been 100% so far.

Even though we have such high success rates, we cannot guarantee you first page rankings unless we analyse and get to know your competition for the winning key term.

Our success rates for state and national SEO terms are also at 100% - but take much, much longer. A company competing on national terms (Australia) with high competition could take years.

If we keep working on your SEO, we'll always climb towards the first page. Some keywords take longer than others.

As a professional SEO, we cannot guarantee you first page rankings. All agencies and experts would agree.

However, we guarantee that we do all that we can and utilise the best strategies at our disposal to outrank your competition.

The amount a small business should spend on SEO depends on various factors such as the industry, competition level, target market, and business goals.

While there is no fixed rule, a common recommendation is to allocate around 30-35% of your total revenue towards marketing, with a portion of that budget dedicated to SEO.

However, it's important to assess your specific needs and consult with professionals to determine an appropriate cost and budget for your business or company.

Investing in an SEO consultant's services is worth it.

Digital marketing experts goal is to get you an ROI by increasing your online visibility and organic google rankings.

Reputable Melbourne SEO agencies has specialised skills and knowledge in various aspects of SEO, including keyword research, on-page optimisation, link building, content creation, and technical optimisation.

They can provide a holistic approach to improving your website's search visibility.

A "good" amount of traffic for a website varies depending on factors like the website's purpose, industry, and goals.


Instead of focusing solely on quantity, it's important to consider the quality of the traffic and how well it aligns with the website's objectives.


Targeting the right audience and achieving your website's goals are more important than a specific number.


Monitoring growth trends and improving key performance indicators can be more meaningful than fixating on a specific traffic amount.


Instead of focusing solely on the quantity of traffic, it is important to consider the quality of the traffic and how well it aligns with the website's objectives.


Here are a few key considerations when evaluating website traffic:


  1. Target Audience: The most important aspect is attracting the right audience to your website—people who are genuinely interested in your content, products, or services.


    It's better to have a smaller amount of highly targeted traffic than a larger amount of irrelevant visitors.

  2. Website Goals: Define the objectives of your website.

    For example, if your website is an e-commerce store, your primary goal may be to generate sales. In that case, a good amount of traffic would be one that consistently converts into a satisfactory number of sales.

    Alternatively, if your website aims to provide information or gather leads, the definition of a good amount of traffic would revolve around achieving those specific goals.

  3. Benchmarking: Comparing your website's traffic with industry standards or similar websites can provide a frame of reference.

    However, be cautious with direct comparisons, as different industries and website types can have varying traffic expectations.

  4. Growth and Trends: Instead of fixating on a specific number, it can be more valuable to track your website's traffic over time and identify growth trends.

    Focusing on improving key performance indicators (KPIs) such as increasing traffic, engagement, conversion rates, or average time on site can be more meaningful.

Other digital marketing services include advertising on social media platforms, such as Facebook and Instagram, Google Ads (PPC), which also includes SEO copywriting and managing the ads too.

The cost of these services may be additional, depending how much work is required. This is determined after we get to know you and your business.

Yes, we also offer SEO web design. We can reconfigure your current website for local SEO optimisation for your Melbourne business.

We can also host, design and write content with SEO copywriting in mind as a done-for-you web optimisation service.

The cost of these additional services are customised to the needs of your company.

With a search engine optimised website, your business or company can expect more clients and customers from it's currently receiving.

SEO experts and agencies are an investment to your company.


It's best to consult with them and see how much of a return your business can achieve from the cost of their services.

For local suburb rankings, our success rate for first page rankings has been 100% so far.

Even though we have such high success rates, we cannot guarantee you first page rankings unless we analyse and see your competition for the winning key term.

Our success rates for state and national SEO terms are also at 100% - but take much, much longer.

If we keep working on your SEO, we'll always climb towards the first page. Some terms take longer than others.

As a professional SEO, we cannot guarantee you first page rankings.

However, we guarantee that we do all that we can and utilise the best strategies at our disposal to outrank your competition.

SEO (search engine optimization) is still an important and effective strategy for improving website visibility and organic search rankings.

The effectiveness of SEO can be influenced by various factors, including algorithm updates by search engines, changes in user behaviour, and advancements in technology.

Search engines are constantly evolving to provide more accurate and relevant search results, which means SEO practices may need to adapt to these changes.

A SEO specialist and consultant stays updated with the latest SEO techniques, best practices, and search engine guidelines to maintain and improve organic search visibility.

Additionally, as digital marketing and online competition continue to grow, businesses are likely to invest in SEO to enhance their online presence, drive targeted traffic, and increase conversions.

SEO encompasses various elements such as keyword research, on-page optimisation, technical SEO, link building, and content creation, which all contribute to improving a website's visibility and organic rankings.

Specific digital strategies and techniques employed in SEO may evolve over time, and it's up to the SEP expert to stay informed about industry trends and updates to ensure client success.

Consulting with SEO professionals is the best way to keep up with your website's digital marketing success.

Yes, you need it, especially if you want to stay ahead of competitors and keep your online visibility up.

It's best to seek a Melbourne SEO professional to conduct an SEO audit to see the opportunities your business has in the digital marketing space.

This includes:

  • Website traffic and conversions
  • Long-term marketing strategy
  • Expanding local target audience
  • Competitor analysis
  • Increasing your online visibility

Each Melbourne small business has different goals and opportunities available to them.

One SEO agency may be better suited than another. It all depends if the Melbourne SEO agency meets your budgeting goals, timeline of results.

SEO offers several compelling advantages as a marketing option:

  1. Cost Effectiveness: Compared to traditional advertising methods, SEO can be a cost-effective approach in the long term.

    While it requires effort and resources upfront, once you achieve higher rankings, the organic traffic you receive is essentially free.

  2. Long-Term Results: SEO is a long-term strategy that focuses on sustainable growth.

    By investing in optimising your website and content, you can establish a strong online presence that continues to drive organic traffic and visibility over time.

  3. Targeted Traffic: SEO allows you to target specific keywords and optimise your content for your target audience.

    This helps attract relevant traffic that is more likely to convert into customers or engage with your brand.

  4. Trust and Credibility: Appearing in top search results gives your brand credibility and trustworthiness in the eyes of potential customers.

    Users tend to perceive websites that rank higher as more reputable and reliable.

  5. Competitive Advantage: By staying ahead of SEO trends and best practices, you can gain a competitive edge over businesses that have not prioritised SEO.

    Outranking competitors in search results can lead to increased visibility, traffic, and conversions.

These benefits make SEO an attractive marketing option for businesses looking to increase their online presence, drive organic traffic, and build a strong brand reputation.

Several factors can contribute to your competitor ranking above you in search results.

It's important to analyse these factors to identify areas for improvement. Potential reasons include:

  1. Stronger SEO: Your competitor might have a more robust SEO strategy, including better keyword optimisation, high-quality backlinks, and optimised website structure.

  2. Content Relevance and Quality: If your competitor's content is more relevant, comprehensive, and engaging for users, search engines may prioritise it over yours.

  3. User Experience: A competitor with a better user experience, such as faster loading speed, mobile-friendliness, and intuitive navigation, can have an advantage in rankings.

  4. Domain Authority: Your competitor may have a higher domain authority, indicating a stronger online presence and more authoritative backlinks.


Analysing these factors can help you identify areas to improve and develop a strategy to outrank your competitor.

Yes, SEO can play a significant role in increasing brand awareness for your business or company.

By optimising your website and content for relevant keywords and improving your search engine rankings, you can attract more organic traffic.

As more people discover and engage with your website, your brand becomes more visible and recognised.

Additionally, appearing in top search results enhances credibility and trust, further strengthening brand awareness.

Yes, SEO can be beneficial for almost all brands and niches.


While the specific strategies and tactics may vary depending on the industry and target audience, the core principles of SEO remain applicable.


Whether you run a local business, e-commerce store, or provide services, implementing effective SEO practices can help improve your website's visibility in search engines, attract organic traffic, and increase brand exposure.


It's essential to tailor your SEO approach to align with your unique brand, niche, and target audience to achieve the best results.

Several factors contribute to the ranking of content on Google.

Here are some key elements:

  1. Relevance: Content that aligns closely with the user's search intent and provides valuable information tends to rank higher.

    Understanding the target audience and crafting content that addresses their needs is crucial.

  2. Keywords: Strategic use of relevant keywords throughout the content helps search engines understand the topic and context.

    It's important to incorporate keywords naturally and avoid keyword stuffing.

  3. Quality and Engagement: High-quality content that is well-written, informative, and engaging tends to attract more user interaction, such as longer visit durations, lower bounce rates, and social sharing.

    These signals can positively impact rankings.

  4. Backlinks: When other reputable websites link to your content, it signals to search engines that your content is trustworthy and valuable.

    Building a strong backlink profile can enhance your content's ranking potential.

  5. Technical Optimisation: Ensuring your website has proper technical optimisation, such as fast loading speed, mobile responsiveness, and crawlability, contributes to better ranking performance.

  6. User Experience (UX): Google values a positive user experience, so factors like intuitive navigation, clear structure, and easy-to-read content can improve your ranking potential.

Yes, we also perform Melbourne SEO for ecommerce. The cost for these services are custom based on the competition, niche and keyword difficulty.

Once we get to know your website goals and after speaking with one of our experts, we can provide a cost for your ecommerce SEO needs.

Have an enquiry about SEO and your business?

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