Schema markup and voice search are proving to be two incredibly impactful elements in enhancing content visibility.
If you’re not familiar with these concepts, don’t fret! In this blog post, we’ll take a deep dive into how you can use Schema markup and voice search to boost your content visibility in voice results.
What Is Schema Markup?
Schema markup, or structured data, is a form of microdata that’s added to the backend of your website. This information helps search engines to understand your content better. By interpreting this structured data, search engines can provide more relevant results to users, boosting your website’s visibility in the process.
Understanding Voice Search
Voice search is exactly what it sounds like—users speak their search query instead of typing it into a search bar. With the increasing prevalence of voice-activated devices such as Amazon Echo and Google Home, plus the omnipresence of Siri and Google Assistant on smartphones, voice search has become an integral part of our daily lives.
The Impact of Schema Markup on Voice Search
Schema markup is particularly relevant when it comes to voice search. The better a search engine understands your content, the more likely it is to recommend it in response to a voice query. Thus, optimising your website with schema markup can greatly enhance your chances of being featured in voice search results.
How to Implement Schema Markup for Voice Search
- Identify Relevant Schema Types: Your first step is to identify which types of schema markup are relevant to your content. There are many different types of schema (e.g., ‘Person’, ‘Event’, ‘Product’), so pick the one that suits your content the best. That’s why it’s best to measure and analyse your voice search data to see what works best.
- Use Google’s Structured Data Markup Helper: Google’s Structured Data Markup Helper is a handy tool that can help you generate the necessary code for your chosen schema type. Simply enter your website URL, select the parts of your page you want to markup, and the tool will generate the code for you.
- Test Your Markup: After adding the schema markup to your website, you can use Google’s Rich Results Test tool to verify that your markup is correctly implemented.
The Future of Voice Search and Schema Markup
In the increasingly competitive online environment, adopting schema markup and optimising for voice search is no longer optional—it’s necessary. A SEO agency specialising in digital marketing can help your business. As voice-activated devices become more sophisticated and common, the intersection of schema markup and voice search will become even more vital.
Leveraging the power of schema markup and voice search can significantly boost your website’s visibility in search results. By understanding and implementing these strategies, you’ll be setting yourself up for digital success.