International SEO vs. Local SEO: Key Considerations

International SEO Vs. Local SEO Key Considerations

Share This Post

When it comes to optimising your online presence, the choice between international and local SEO strategies can significantly impact your digital success. To make an informed decision, it’s crucial to understand the key considerations associated with each approach.

International SEO

International SEO is a strategy aimed at reaching a global audience. Here are some essential factors to consider:

1. Language and Content Localisation

To succeed in international SEO, you need to cater to different languages and cultures. Localising your content is vital. This involves translating and adapting your content to resonate with the target audience in each region.

2. Geotargeting and Hreflang Tags

Implementing hreflang tags is crucial in international SEO. These tags help search engines understand which language and regional version of your content to display to users. Geotargeting ensures that your website appears in search results for specific regions.

3. Global Keyword Research

Conduct thorough keyword research to identify the most relevant keywords for each target country or region. This helps you optimise your content for local search terms and increases your chances of ranking well.

Local SEO

Local SEO, on the other hand, focuses on attracting a local audience. Here are key considerations for local SEO:

1. Google My Business

Claiming and optimising your Google My Business listing is critical for local SEO. It helps your business appear in local search results, especially when users search with location-specific queries.

2. NAP Consistency

Ensure that your business’s Name, Address, and Phone number (NAP) information is consistent across all online platforms, including your website, directories, and social media profiles. Inconsistent NAP data can confuse search engines and users.

3. Local Content and Reviews

Create locally relevant content and encourage customers to leave reviews on platforms like Google and Yelp. Positive reviews can boost your local search rankings and build trust with potential customers.

Choosing the Right Strategy

Deciding between international and local SEO depends on your business goals:

If you aim to reach a global audience and have the resources to invest in content localisation and global keyword targeting, international SEO may be the way to go.

On the other hand, if your business primarily serves a local community and you want to enhance your local visibility, local SEO is the more suitable choice.


International and local SEO both have their merits and challenges. The choice ultimately depends on your business’s scope and objectives. Regardless of your decision, seeking guidance from an experienced SEO expert can help you create a tailored strategy that aligns with your specific needs and maximises your online presence.

John Toumpakke

John Toumpakke

John is a small business coach, specialising in marketing and online digital strategies, such as web design, SEO and lead generation for local Australian businesses.

For years has been helping small business owners build their businesses, develop marketing systems and positioning strategies to make businesses grow. His business coaching and marketing platform, Fantail Foundation has been developed to provide small businesses everything they need to make money, fast. Everything from coaching, mentoring, SEO, web-design, offline and online marketing campaigns, management efficiency training, staff training, workshops, retention strategies, niche building and everything in between to give small businesses a marketplace advantage in our competitive world.

Fantail Foundation is here to provide small businesses the coaching and everything they need to run a more efficient, profitable and ever expanding business.

Press here if you want to hire John as your business and marketing coach

More To Explore

Do You Want To Boost Your Business?

Contact us today and lets get started.

Business coaching contact us template page