In the world of Search Engine Optimisation (SEO), content marketing and link building often go hand in hand.
High-quality content attracts high-quality links, which in turn improves your website’s SEO and visibility.
If you’re an Australian business striving to boost your online presence, mastering the art of building links through content marketing is a skill well worth honing. Here are our best practices and tips for achieving just that.
1. Craft High-Quality Content
The first step in gaining high-quality backlinks is creating top-notch content. This includes insightful blog posts, engaging infographics, compelling videos, and other forms of content that provide real value to your audience. High-quality content not only encourages other websites to link back to you, but it also increases user engagement and fosters brand loyalty.
2. Leverage Influencer Marketing
Influencer marketing is a powerful tool in the link building toolkit. By collaborating with influencers in your industry, you can extend your content’s reach and generate valuable backlinks. This could involve having an influencer guest post on your blog or reviewing your product or service, with a link back to your site.
3. Use Data-Driven Content
Original research, industry reports, and comprehensive guides are examples of data-driven content that can attract high-quality backlinks. By offering unique insights and valuable data, other sites are likely to reference and link back to your content, boosting your site’s authority.
4. Guest Posting
Guest posting is a tried-and-tested link building strategy. Write high-quality posts for reputable blogs and websites in your industry, ensuring to include a backlink to your site. This not only positions you as an industry expert but also enhances your link profile. Getting a guest post as part of your backlinking outreach requires a good email pitch.
5. Regularly Update Your Content
Regularly updating your content ensures it remains relevant, timely, and valuable to your audience. Outdated information is less likely to attract backlinks, so keep your content fresh and up-to-date to encourage others to link to it.
6. Create and Share Infographics
Infographics are visually appealing and highly shareable, making them a great tool for link building. An engaging infographic can be widely shared across various platforms, earning you plenty of backlinks along the way.
7. Promote Your Content
Creating high-quality content is only half the battle. Ensure you have a robust promotional strategy in place to increase your content’s visibility. This could involve sharing your content on social media, sending it to your email list, or even investing in paid promotion. Your SEO partner and consultant can build links by promoting your content and doing SEO outreach for you.
Building links through content marketing revolves around creating and promoting high-quality, valuable content that others naturally want to link to. So, start creating content that not only resonates with your audience, but also strengthens your SEO through high-quality backlinks. Happy content marketing and link building!