7 Steps to Optimise Your Google My Business Listing

7 Steps to Optimise Your Google My Business Listing

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Attracting customers to your local business is easier when you leverage the power of Google My Business.

This tool, offered free by Google, improves your online visibility, driving more traffic to your website and physical store. Here, we dive into seven essential steps to optimise your Google My Business listing for top-notch results.

1. Claim and Verify Your Business Listing

The first step towards optimising your Google My Business listing is claiming and verifying it. Ensure the business information presented on Google is accurate and managed by you. If you haven’t done it already, visit the Google My Business page, follow the instructions, and complete the verification process.

2. Provide Comprehensive and Accurate Information

Provide complete, updated, and accurate information about your business. This includes your business name, address, phone number, website, hours of operation, and more. Detailed information makes it easier for customers to find and interact with your business. If you need help with optimising your GMB listing, you can talk to our Sydney SEO specialists.

3. Include Relevant Keywords

Just like SEO for your website, keywords play a crucial role in Google My Business optimisation. Use relevant keywords in your business description and services section. These keywords should reflect what your potential customers might use to search for businesses like yours.

4. Utilise the ‘Posts’ Feature

Google My Business allows businesses to create posts that appear directly in their listing. This feature offers a perfect avenue to share updates, promotions, events, or product highlights. Regularly posting content keeps your audience engaged and informs them about what’s happening with your business.

5. Encourage and Respond to Reviews

Customer reviews significantly influence your business’s online reputation. Encourage satisfied customers to leave positive reviews. Also, don’t forget to respond to reviews, both positive and negative, as this demonstrates you value customer feedback and engagement.

6. Add High-Quality Photos

Photos play a pivotal role in attracting customers to your business. Google My Business provides an option to upload photos of your business. High-quality, appealing images of your business premises, products, or team can give potential customers a feel for what to expect when they visit your business.

7. Regularly Review Your Business Insights

Google My Business offers Insights, an analytics tool that provides essential data about how people find and interact with your listing. Regularly reviewing this data will help you understand your audience better, allowing you to tweak your listing for optimum results.

Optimising your Google My Business listing is a strategic move to enhance your local SEO, improve online visibility, and increase customer engagement. By following these seven steps, you will be well on your way to making the most of what Google My Business has to offer.

John Toumpakke

John Toumpakke

John is a small business coach, specialising in marketing and online digital strategies, such as web design, SEO and lead generation for local Australian businesses.

For years has been helping small business owners build their businesses, develop marketing systems and positioning strategies to make businesses grow. His business coaching and marketing platform, Fantail Foundation has been developed to provide small businesses everything they need to make money, fast. Everything from coaching, mentoring, SEO, web-design, offline and online marketing campaigns, management efficiency training, staff training, workshops, retention strategies, niche building and everything in between to give small businesses a marketplace advantage in our competitive world.

Fantail Foundation is here to provide small businesses the coaching and everything they need to run a more efficient, profitable and ever expanding business.

Press here if you want to hire John as your business and marketing coach

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