Attracting customers to your local business is easier when you leverage the power of Google My Business.
This tool, offered free by Google, improves your online visibility, driving more traffic to your website and physical store. Here, we dive into seven essential steps to optimise your Google My Business listing for top-notch results.
1. Claim and Verify Your Business Listing
The first step towards optimising your Google My Business listing is claiming and verifying it. Ensure the business information presented on Google is accurate and managed by you. If you haven’t done it already, visit the Google My Business page, follow the instructions, and complete the verification process.
2. Provide Comprehensive and Accurate Information
Provide complete, updated, and accurate information about your business. This includes your business name, address, phone number, website, hours of operation, and more. Detailed information makes it easier for customers to find and interact with your business. If you need help with optimising your GMB listing, you can talk to our Sydney SEO specialists.
3. Include Relevant Keywords
Just like SEO for your website, keywords play a crucial role in Google My Business optimisation. Use relevant keywords in your business description and services section. These keywords should reflect what your potential customers might use to search for businesses like yours.
4. Utilise the ‘Posts’ Feature
Google My Business allows businesses to create posts that appear directly in their listing. This feature offers a perfect avenue to share updates, promotions, events, or product highlights. Regularly posting content keeps your audience engaged and informs them about what’s happening with your business.
5. Encourage and Respond to Reviews
Customer reviews significantly influence your business’s online reputation. Encourage satisfied customers to leave positive reviews. Also, don’t forget to respond to reviews, both positive and negative, as this demonstrates you value customer feedback and engagement.
6. Add High-Quality Photos
Photos play a pivotal role in attracting customers to your business. Google My Business provides an option to upload photos of your business. High-quality, appealing images of your business premises, products, or team can give potential customers a feel for what to expect when they visit your business.
7. Regularly Review Your Business Insights
Google My Business offers Insights, an analytics tool that provides essential data about how people find and interact with your listing. Regularly reviewing this data will help you understand your audience better, allowing you to tweak your listing for optimum results.
Optimising your Google My Business listing is a strategic move to enhance your local SEO, improve online visibility, and increase customer engagement. By following these seven steps, you will be well on your way to making the most of what Google My Business has to offer.