How to Optimize Alt Text and Image Titles for SEO

How To Optimize Alt Text And Image Titles For SEO

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When it comes to improving your website’s SEO, optimising images is often an overlooked yet crucial aspect. Images not only enhance the visual appeal of your content but also contribute to your overall search engine rankings. In this guide, we will delve into the best practices for optimising alt text and image titles to boost your SEO performance.

Understanding the Importance of Alt Text

Alt text, short for alternative text, is a brief textual description of an image. It serves two primary purposes:

  • Providing accessibility for visually impaired users who rely on screen readers.
  • Enhancing SEO by providing search engines with context about the image.

When crafting alt text, it’s essential to follow semantic SEO practices. Rather than stuffing keywords, focus on describing the image accurately. An SEO expert can offer tailored strategies to improve your online visibility and drive targeted traffic to your site.

Optimising Image Titles

Image titles, also known as image file names, play a role in SEO as well. Just like with alt text, you should choose descriptive image titles that convey the image’s content. Avoid generic filenames like “image001.jpg.” Instead, opt for meaningful titles that incorporate relevant keywords where appropriate.

Best Practices for Alt Text and Image Titles

Here are some best practices to follow when optimising alt text and image titles for SEO and search engines:

  • Be Descriptive: Use descriptive language in your alt text and image titles to accurately depict the image’s content.
  • Keyword Relevance: Include relevant keywords, but don’t overdo it. Keep it natural and user-friendly.
  • Conciseness: Keep your alt text and image titles concise and to the point. Avoid unnecessary fluff.
  • Accessibility: Ensure that your alt text provides meaningful information for users who rely on screen readers.
  • Unique Titles: Give each image a unique and specific title. Avoid duplicating titles across different images.

Impact on SEO Rankings

Properly optimised alt text and image titles can have a significant impact on your SEO rankings. Search engines rely on these elements to understand the context of your images and rank your content accordingly. When done right, it can lead to improved visibility in search results and attract more organic traffic to your website. Don’t forget image sitemaps and indexing for better visibility.


Don’t underestimate the power of optimising alt text and image titles for SEO. These small yet essential elements can make a big difference in your website’s search engine rankings. Remember to use descriptive language, incorporate relevant keywords, and provide accessibility. By following these best practices, you can enhance your website’s overall SEO performance.

John Toumpakke

John Toumpakke

John is a small business coach, specialising in marketing and online digital strategies, such as web design, SEO and lead generation for local Australian businesses.

For years has been helping small business owners build their businesses, develop marketing systems and positioning strategies to make businesses grow. His business coaching and marketing platform, Fantail Foundation has been developed to provide small businesses everything they need to make money, fast. Everything from coaching, mentoring, SEO, web-design, offline and online marketing campaigns, management efficiency training, staff training, workshops, retention strategies, niche building and everything in between to give small businesses a marketplace advantage in our competitive world.

Fantail Foundation is here to provide small businesses the coaching and everything they need to run a more efficient, profitable and ever expanding business.

Press here if you want to hire John as your business and marketing coach

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