Image SEO Best Practices for Search Engines

Image SEO Best Practices For Search Engines

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When it comes to optimising your website for search engines, many elements come into play. While most website owners focus on textual content, it’s essential not to overlook the importance of image SEO. Images can enhance your website’s visual appeal and engagement, but they can also impact your search engine rankings. In this article, we will explore the best practices for optimising images for search engines.

Why Image SEO Matters

Before diving into the best practices, let’s understand why image SEO is crucial. Search engines, like Google, not only consider text but also images when ranking websites. Properly optimised images can improve your website’s overall SEO performance and increase its visibility in search results.

Optimise Image Alt Text

One of the most important aspects of image SEO is providing descriptive and concise alt text for your images. Alt text, or alternative text, is a text description of an image that is displayed when the image cannot be loaded. It is also used by search engines to understand the content and context of your images.

Using semantic SEO, it’s essential to incorporate relevant keywords into your image alt text. However, avoid keyword stuffing, as it can harm your SEO efforts. Instead, focus on providing accurate descriptions that convey the image’s purpose and content. For example:

An experienced SEO expert can provide tailored strategies to enhance local visibility and drive targeted traffic to your website.

Image File Names

When saving images for your website, use descriptive file names that reflect the image’s content. Avoid generic names like “image001.jpg” or “image.png.” Instead, use a relevant and specific name, incorporating keywords if possible. For example, if you have an image of a red sports car, name it something like “red-sports-car.jpg.”

Image Compression

Large image file sizes can slow down your website’s loading speed, which can negatively impact your SEO rankings. To ensure fast loading times, compress your images without compromising their quality. There are various tools available that can help you achieve the right balance between image quality and file size.

Image Sitemaps

Include images in your XML sitemap to help search engines discover and index them. Image sitemaps provide additional information about your images, such as the title and caption. This can improve the chances of your images appearing in image search results.

Responsive Design

Ensure that your website is responsive and mobile-friendly. Images should adapt to different screen sizes and resolutions. Search engines favour websites that offer a seamless user experience across all devices, and responsive design is a crucial aspect of achieving this.

Image Captions

Adding captions to your images not only provides context to your visitors but also offers an additional opportunity for SEO optimisation. Use relevant and descriptive captions that enhance the user’s understanding of the image’s content.


Incorporating these image SEO best practices into your website can significantly improve your search engine rankings and enhance the user experience. Remember to use semantic SEO techniques, optimise alt text, and pay attention to image file names, compression, and responsive design. By following these guidelines, you’ll foster better visibility for your website and drive more targeted traffic.

John Toumpakke

John Toumpakke

John is a small business coach, specialising in marketing and online digital strategies, such as web design, SEO and lead generation for local Australian businesses.

For years has been helping small business owners build their businesses, develop marketing systems and positioning strategies to make businesses grow. His business coaching and marketing platform, Fantail Foundation has been developed to provide small businesses everything they need to make money, fast. Everything from coaching, mentoring, SEO, web-design, offline and online marketing campaigns, management efficiency training, staff training, workshops, retention strategies, niche building and everything in between to give small businesses a marketplace advantage in our competitive world.

Fantail Foundation is here to provide small businesses the coaching and everything they need to run a more efficient, profitable and ever expanding business.

Press here if you want to hire John as your business and marketing coach

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