ORM and Crisis Management: SEO Approach

ORM And Crisis Management SEO Approach

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Online Reputation Management (ORM) is an essential aspect of maintaining a positive digital image. However, there are times when crises occur, and your online reputation takes a hit. In such situations, adopting an effective SEO approach can help mitigate the damage and rebuild your reputation. In this article, we’ll explore how ORM and SEO can work together in crisis management.

The Role of ORM in Crisis Management

Before delving into the SEO aspect, it’s crucial to understand the role of ORM in managing a crisis:

1. Monitoring Online Sentiment

ORM involves monitoring online sentiment, which means keeping an eye on what people are saying about your brand or name. This proactive approach allows you to identify issues as they arise.

2. Addressing Negative Content

When negative content surfaces, ORM professionals work to address it promptly. This may involve responding to negative reviews or comments, addressing customer concerns, or requesting content removal when appropriate.

3. Building Positive Online Assets

ORM experts also focus on creating and optimising positive online assets. This includes developing high-quality content, optimising social media profiles, and encouraging positive reviews, which can play a role in reputation SEO.

The SEO Approach to Crisis Management

Now, let’s explore how SEO strategies can complement ORM during a crisis:

1. Optimise Existing Content

Review your existing online content and ensure it reflects your desired image. Use SEO techniques to optimise this content, including keyword optimisation, meta tag improvements, and internal linking to promote positive pages.

2. Create Fresh and Relevant Content

During a crisis, it’s essential to create fresh and relevant content that highlights your strengths and positive aspects. Publish blog posts, articles, and press releases that address the situation transparently and provide solutions or explanations.

3. Use Reputation Keywords

Identify reputation keywords that relate to your brand and incorporate them into your content. These keywords can help push down negative content in search results.

4. Leverage Social Media

Active social media engagement is crucial during a crisis. Use social media to share your positive content, respond to customer concerns, and address the crisis head-on. Well-managed social profiles can rank high in search results and influence public perception.

5. Implement Structured Data Markup

Implement structured data markup on your website to provide search engines with valuable information about your content. This can lead to rich snippets in search results, which can help promote positive content.

Consulting with SEO Experts

If you’re facing a reputation crisis and need professional guidance, consider consulting with a SEO expert. SEO experts can provide tailored strategies to enhance your online image and help you navigate the complexities of crisis management.


ORM and SEO are powerful allies in managing a reputation crisis. By combining ORM’s proactive monitoring and content management with SEO’s optimisation techniques, you can effectively address negative content, rebuild your online image, and emerge from the crisis with a stronger digital presence.

John Toumpakke

John Toumpakke

John is a small business coach, specialising in marketing and online digital strategies, such as web design, SEO and lead generation for local Australian businesses.

For years has been helping small business owners build their businesses, develop marketing systems and positioning strategies to make businesses grow. His business coaching and marketing platform, Fantail Foundation has been developed to provide small businesses everything they need to make money, fast. Everything from coaching, mentoring, SEO, web-design, offline and online marketing campaigns, management efficiency training, staff training, workshops, retention strategies, niche building and everything in between to give small businesses a marketplace advantage in our competitive world.

Fantail Foundation is here to provide small businesses the coaching and everything they need to run a more efficient, profitable and ever expanding business.

Press here if you want to hire John as your business and marketing coach

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