How To Optimise Property Descriptions for SEO

How To Optimise Property Descriptions For SEO

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When it comes to selling or renting properties, a crucial aspect of your online marketing strategy is optimising property descriptions for search engines. Effective property descriptions can significantly improve your website’s search engine rankings and attract more potential buyers or renters. In this guide, we’ll explore the best practices for optimising property descriptions for SEO.

1. Keyword Research

Before you start writing property descriptions, conduct thorough keyword research to identify the terms and phrases potential buyers or renters are searching for. Use tools like Google Keyword Planner to find relevant keywords with high search volumes. Once you have a list of keywords, incorporate them naturally into your property descriptions.

2. Write Unique and Compelling Descriptions

Unique property descriptions are essential for SEO. Avoid using generic templates or duplicating content from other listings. Each property should have its own unique description that highlights its features and benefits. Use engaging language to create compelling descriptions that capture the reader’s attention.

3. Include Location-Based Keywords

Since property searches often include location-specific terms, it’s crucial to include location-based keywords in your descriptions. Mention the neighbourhood, nearby amenities, and landmarks to provide valuable information to potential buyers or renters. For example:

“This charming 2-bedroom apartment in the heart of Sydney offers stunning views of the Sydney Opera House and is just a short walk from Darling Harbour.”

4. Utilise Schema Markup

Implementing Schema markup can enhance the visibility of your property listings in search results. Use schema markup to provide search engines with structured data about your properties, including details like price, location, and property type. This helps search engines understand and display your listings more effectively.

5. Add High-Quality Images

High-quality images play a vital role in attracting potential buyers or renters. Include multiple images of the property from various angles, showcasing its best features. Ensure that the images are appropriately labelled with descriptive filenames and alt tags to improve accessibility and SEO.

6. Mobile Optimisation

With an increasing number of users accessing property listings on mobile devices, it’s crucial to ensure that your website is mobile-friendly. Google considers mobile-friendliness as a ranking factor, so optimise your property descriptions and website for mobile devices to improve your local real estate SEO performance.

7. Engage Your Audience

Engage with your audience by encouraging them to leave comments, ask questions, or share their experiences with the property. User-generated content can boost your SEO and provide valuable insights to potential buyers or renters.

Optimising property descriptions for SEO is an ongoing process. Regularly monitor your website’s performance, track keyword rankings, and make adjustments as needed to stay competitive in the real estate market.


By following these SEO best practices, you can enhance the visibility of your property listings and attract more qualified leads. Remember to stay up-to-date with the latest SEO trends and algorithms to maintain your website’s search engine rankings. An experienced SEO expert can provide tailored strategies to enhance local visibility and drive targeted traffic to your website.

John Toumpakke

John Toumpakke

John is a small business coach, specialising in marketing and online digital strategies, such as web design, SEO and lead generation for local Australian businesses.

For years has been helping small business owners build their businesses, develop marketing systems and positioning strategies to make businesses grow. His business coaching and marketing platform, Fantail Foundation has been developed to provide small businesses everything they need to make money, fast. Everything from coaching, mentoring, SEO, web-design, offline and online marketing campaigns, management efficiency training, staff training, workshops, retention strategies, niche building and everything in between to give small businesses a marketplace advantage in our competitive world.

Fantail Foundation is here to provide small businesses the coaching and everything they need to run a more efficient, profitable and ever expanding business.

Press here if you want to hire John as your business and marketing coach

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