Local SEO Tips for Real Estate Agents

Local SEO Tips For Real Estate Agents

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Real estate agents, are you looking to boost your online presence and attract more local clients? In today’s digital age, optimising your website for local search engine optimisation (SEO) is essential. Local SEO can help you reach potential buyers or sellers in your area effectively. In this guide, we’ll explore valuable local SEO tips to help you stand out in the competitive real estate market.

1. Claim Your Google My Business Listing

Your Google My Business listing is a critical component of local SEO. Ensure your listing is up to date with accurate information, including your business name, address, phone number, and business hours. Encourage clients to leave reviews on your listing, as positive reviews can improve your local search rankings.

2. Optimise Your Website for Local Keywords

Research and identify local keywords relevant to your real estate business. Incorporate these keywords naturally into your website’s content, including property descriptions and blog posts. For instance, if you specialise in real estate in Sydney, use phrases like “Sydney real estate” and “homes for sale in Sydney” strategically throughout your site.

3. Create Location-Specific Content

Produce informative, location-specific content that appeals to your target audience. This can include blog posts about local real estate market trends, neighbourhood guides, and tips for first-time buyers or sellers in your area. Local content establishes you as an authority in your market and can attract local visitors to your website.

4. Optimise Your Website’s Speed and Mobile-Friendliness

Google considers website speed and mobile-friendliness as ranking factors. Ensure your website loads quickly and provides an excellent user experience on both desktop and mobile devices. A responsive website design is essential for capturing local traffic searching on smartphones and tablets.

5. Build Local Citations

Local citations are online mentions of your business name, address, and phone number (NAP) on reputable websites, directories, and social platforms. Consistency in your NAP information across these platforms is crucial for local SEO. Claim listings on local directories and industry-specific websites to enhance your local presence.

6. Use Schema Markup

Implement Schema markup to provide search engines with structured data about your real estate listings. This can include property details, prices, and availability. Schema markup helps search engines display your listings more prominently in search results, increasing your visibility.

7. Leverage Social Media

Engage with your local audience on social media platforms such as Facebook, Instagram, and Twitter. Share your property listings, local real estate news, and informative content. Social media activity can drive traffic to your website and improve your online visibility.

8. Seek Local Backlinks

High-quality backlinks from local websites can boost your real estate local SEO efforts. Collaborate with local businesses, sponsors, or organisations, and ask for backlinks to your website. Ensure that these backlinks are relevant and come from reputable sources.


Implementing these local SEO tips for real estate agents can help you establish a strong online presence in your target area. As you work on optimising your website and content, remember that local SEO is an ongoing effort. Consistency and monitoring your results are key to staying ahead in the competitive real estate market. To explore tailored strategies and expert guidance for local SEO, consider consulting with a trusted SEO expert.

John Toumpakke

John Toumpakke

John is a small business coach, specialising in marketing and online digital strategies, such as web design, SEO and lead generation for local Australian businesses.

For years has been helping small business owners build their businesses, develop marketing systems and positioning strategies to make businesses grow. His business coaching and marketing platform, Fantail Foundation has been developed to provide small businesses everything they need to make money, fast. Everything from coaching, mentoring, SEO, web-design, offline and online marketing campaigns, management efficiency training, staff training, workshops, retention strategies, niche building and everything in between to give small businesses a marketplace advantage in our competitive world.

Fantail Foundation is here to provide small businesses the coaching and everything they need to run a more efficient, profitable and ever expanding business.

Press here if you want to hire John as your business and marketing coach

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