Real Estate Schema Markup and Structured Data Tips

Real Estate Schema Markup And Structured Data Tips

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In the competitive world of real estate, it’s crucial to stand out in search engine results. One effective way to do this is by leveraging schema markup and structured data. These tools provide search engines with valuable information about your real estate listings, helping them display your content more prominently. In this guide, we’ll explore how to use schema markup and structured data to boost your real estate website’s visibility.

Understanding Schema Markup

Schema markup is a form of structured data that you can add to your website’s HTML to provide search engines with specific details about your content. In the context of real estate, schema markup allows you to highlight essential information such as property type, price, location, and more. This sometimes works better than building links to your real estate business, as it tell google what your sit is about.

Types of Schema Markup for Real Estate

There are several types of schema markup that are particularly useful for real estate websites:

  • 1. Property Listing Schema: This markup provides detailed information about individual property listings, including the number of bedrooms, bathrooms, square footage, and more.
  • 2. Local Business Schema: Local business markup is essential for real estate agencies. It includes details like your business name, address, phone number, and operating hours.
  • 3. Aggregate Rating Schema: If your website features user reviews and ratings for properties, you can use this markup to display aggregate ratings in search results.

Implementing Schema Markup

Implementing schema markup on your real estate website requires adding structured data to your HTML code. You can use the <script> tag to embed JSON-LD (JavaScript Object Notation for Linked Data) structured data in your web pages.

Here’s an example of JSON-LD markup for a property listing:

  "@context": "",
  "@type": "SingleFamilyResidence",
  "name": "123 Main Street",
  "description": "A beautiful 3-bedroom family home in a quiet neighborhood.",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "Sydney",
    "addressRegion": "NSW",
    "postalCode": "2000"
  "image": "",
  "url": "",
  "price": "$750,000",
  "numberOfRooms": "3",
  "numberOfBathrooms": "2",
  "floorSize": "1800 sq. ft."

Make sure to tailor the markup to match the specific details of your property listings.

Structured Data Testing

After adding schema markup to your website, it’s essential to validate it using Google’s Structured Data Testing Tool. This tool will check your markup for errors and ensure that it’s correctly structured. Fix any issues that the tool identifies.

Benefits of Structured Data for Real Estate

Using schema markup and structured data offers several advantages for your real estate website:

  • 1. Improved Search Visibility: Search engines use structured data to better understand your content. This can lead to higher rankings and increased visibility in search results.
  • 2. Rich Snippets: Structured data can enable rich snippets, which enhance your listings with additional information, such as property ratings and images, making them more appealing to users.
  • 3. Local SEO: Local business schema helps you rank better in local searches, attracting potential clients in your area.


Implementing schema markup and structured data is a powerful way to enhance your real estate website’s SEO and improve its visibility in search results. By providing search engines with precise information about your listings, you can attract more potential buyers and sellers. To explore advanced SEO strategies tailored for the real estate industry, consider consulting with a trusted SEO expert.

John Toumpakke

John Toumpakke

John is a small business coach, specialising in marketing and online digital strategies, such as web design, SEO and lead generation for local Australian businesses.

For years has been helping small business owners build their businesses, develop marketing systems and positioning strategies to make businesses grow. His business coaching and marketing platform, Fantail Foundation has been developed to provide small businesses everything they need to make money, fast. Everything from coaching, mentoring, SEO, web-design, offline and online marketing campaigns, management efficiency training, staff training, workshops, retention strategies, niche building and everything in between to give small businesses a marketplace advantage in our competitive world.

Fantail Foundation is here to provide small businesses the coaching and everything they need to run a more efficient, profitable and ever expanding business.

Press here if you want to hire John as your business and marketing coach

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