Search Engine Optimisation (SEO) is an integral part of digital marketing strategy.
As an Australian business, when selecting an SEO package, it’s essential to know what components should be included. When doing SEO it’s also important to check out the ultimate SEO checklist for search engine optimisation. This post provides an overview of 15 must-have components that an effective SEO package should possess.
1. SEO Audit
A comprehensive SEO audit is fundamental to identify your current SEO status, understand areas for improvement, and form an effective strategy.
2. Keyword Research
Comprehensive keyword research to identify high-traffic, relevant keywords and long-tail keyword phrases forms the backbone of an SEO strategy.
3. Competitor Analysis
A competitive analysis provides insights into your competitor’s SEO strategies, helping you understand their strengths and weaknesses and informing your own approach.
4. On-Page SEO Optimisation
The package should include on-page SEO optimisation, ensuring your title tags, meta descriptions, headers, and content are optimised for chosen keywords.
5. Technical SEO
Technical SEO ensures your website is easily crawlable and indexable by search engines, enhancing visibility.
6. Content Creation and Optimisation
Creating and regularly updating your website with high-quality, engaging content is vital. This should incorporate keywords naturally, answering common user queries.
7. Off-Page SEO Optimisation
Off-page SEO involves activities like creating high-quality backlinks, influencer outreach, and social media marketing that bolster your website’s credibility.
8. Mobile SEO
With the growth of mobile browsing, your website must be optimised for mobile users. This involves responsive design and mobile-friendly navigation.
9. Local SEO
If you cater to a local market, local SEO optimisation is essential. This involves optimising your Google My Business listing and ensuring your NAP (Name, Address, Phone) details are consistent across all platforms.
10. Voice Search Optimisation
Voice search optimisation should be included to cater to the increasing number of users utilising voice assistants for their search queries.
11. User Experience (UX) Optimisation
Good UX leads to better engagement and lower bounce rates, enhancing your SEO. Your package should include UX optimisation strategies. User Experience optimisation is one of the top 10 SEO tips for your business website.
12. SEO Reporting and Analytics
Your package should provide regular reports and analytics that allow you to monitor your SEO performance and make informed decisions.
13. Ongoing SEO Strategy Refinement
SEO is a dynamic field, and your package should provide ongoing strategy refinement based on performance data and search engine algorithm changes.
14. Reputation Management
Monitoring and managing your online reputation, including customer reviews and social media interactions, is a crucial part of SEO.
15. Compliance with Google Webmaster Guidelines
Your SEO package should ensure your strategies are in line with Google’s guidelines to prevent penalties and maintain high SERP rankings. Your SEO digital marketing agency and consultant could help with all these components in ranking your business on Google.
With these 15 components in your SEO package, Australian businesses can look forward to improved online visibility, increased organic traffic, and a competitive edge in the digital space.
