15 Components in Your SEO Packages for Australian Businesses

15 Components in Your SEO Packages for Australian Businesses

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Search Engine Optimisation (SEO) is an integral part of digital marketing strategy.

As an Australian business, when selecting an SEO package, it’s essential to know what components should be included. When doing SEO it’s also important to check out the ultimate SEO checklist for search engine optimisation. This post provides an overview of 15 must-have components that an effective SEO package should possess.

1. SEO Audit

A comprehensive SEO audit is fundamental to identify your current SEO status, understand areas for improvement, and form an effective strategy.

2. Keyword Research

Comprehensive keyword research to identify high-traffic, relevant keywords and long-tail keyword phrases forms the backbone of an SEO strategy.

3. Competitor Analysis

A competitive analysis provides insights into your competitor’s SEO strategies, helping you understand their strengths and weaknesses and informing your own approach.

4. On-Page SEO Optimisation

The package should include on-page SEO optimisation, ensuring your title tags, meta descriptions, headers, and content are optimised for chosen keywords.

5. Technical SEO

Technical SEO ensures your website is easily crawlable and indexable by search engines, enhancing visibility.

6. Content Creation and Optimisation

Creating and regularly updating your website with high-quality, engaging content is vital. This should incorporate keywords naturally, answering common user queries.

7. Off-Page SEO Optimisation

Off-page SEO involves activities like creating high-quality backlinks, influencer outreach, and social media marketing that bolster your website’s credibility.

8. Mobile SEO

With the growth of mobile browsing, your website must be optimised for mobile users. This involves responsive design and mobile-friendly navigation.

9. Local SEO

If you cater to a local market, local SEO optimisation is essential. This involves optimising your Google My Business listing and ensuring your NAP (Name, Address, Phone) details are consistent across all platforms.

10. Voice Search Optimisation

Voice search optimisation should be included to cater to the increasing number of users utilising voice assistants for their search queries.

11. User Experience (UX) Optimisation

Good UX leads to better engagement and lower bounce rates, enhancing your SEO. Your package should include UX optimisation strategies. User Experience optimisation is one of the top 10 SEO tips for your business website.

12. SEO Reporting and Analytics

Your package should provide regular reports and analytics that allow you to monitor your SEO performance and make informed decisions.

13. Ongoing SEO Strategy Refinement

SEO is a dynamic field, and your package should provide ongoing strategy refinement based on performance data and search engine algorithm changes.

14. Reputation Management

Monitoring and managing your online reputation, including customer reviews and social media interactions, is a crucial part of SEO.

15. Compliance with Google Webmaster Guidelines

Your SEO package should ensure your strategies are in line with Google’s guidelines to prevent penalties and maintain high SERP rankings. Your SEO digital marketing agency and consultant could help with all these components in ranking your business on Google.

With these 15 components in your SEO package, Australian businesses can look forward to improved online visibility, increased organic traffic, and a competitive edge in the digital space.

John Toumpakke

John Toumpakke

John is a small business coach, specialising in marketing and online digital strategies, such as web design, SEO and lead generation for local Australian businesses.

For years has been helping small business owners build their businesses, develop marketing systems and positioning strategies to make businesses grow. His business coaching and marketing platform, Fantail Foundation has been developed to provide small businesses everything they need to make money, fast. Everything from coaching, mentoring, SEO, web-design, offline and online marketing campaigns, management efficiency training, staff training, workshops, retention strategies, niche building and everything in between to give small businesses a marketplace advantage in our competitive world.

Fantail Foundation is here to provide small businesses the coaching and everything they need to run a more efficient, profitable and ever expanding business.

Press here if you want to hire John as your business and marketing coach

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