Selecting an SEO optimisation service to boost your online visibility can be a complex task. To ensure you select a service that will deliver results, it’s important to have a checklist of the key services they should provide.
This comprehensive checklist will guide businesses in Australia in making an informed choice when selecting an SEO optimisation service.
1. Keyword Research
The service should provide comprehensive keyword research, identifying high-traffic keywords and long-tail keyword phrases relevant to your business.
2. Technical SEO
Look for a service that offers technical SEO, ensuring your website is easily crawlable and indexable by search engines.
3. On-Page SEO
The service should optimise on-page elements, including title tags, meta descriptions, headers, and content, to improve your website’s visibility on search engine results pages (SERPs). On-page SEO is one of the components your SEO packages should have.
4. Off-Page SEO
High-quality backlinks, social media marketing, and influencer outreach should be part of the service’s off-page SEO strategy.
5. Content Creation and Optimisation
The service should create and regularly update high-quality, engaging content that incorporates relevant keywords and provides value to your audience.
6. Mobile SEO
Ensure the service can optimise your website for mobile users, as mobile-friendliness is a key factor in Google’s ranking algorithm.
7. Local SEO
If your business serves a local market, local SEO is vital. The service should optimise your Google My Business listing and ensure your name, address, and phone number (NAP) information is consistent across all platforms.
8. SEO Audits
Regular SEO audits are necessary to identify areas for improvement and ensure your SEO strategy remains effective.
9. Reporting and Analytics
The service should provide regular reports and analytics, allowing you to monitor your SEO performance, understand your website traffic, and make data-informed decisions.
10. Ongoing SEO Strategy Refinement
SEO is not a one-time task but an ongoing process. The service should continuously refine your SEO strategy based on performance data and changes in search engine algorithms.
11. Competitor Analysis
The service should analyse your competitors’ SEO strategies to identify opportunities and develop a competitive SEO strategy for your business.
12. User Experience Optimisation
A good SEO service will consider user experience in their strategy, optimising your website’s design, navigation, and load speed to engage users and reduce bounce rates.
For a more in depth SEO checklist for your business, hire a SEO professional and consultant to optimise your digital strategy. By ticking off this checklist, businesses in Australia can ensure they select an SEO optimisation service that covers all bases, boosting their online visibility and driving organic traffic to their website.